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Storeguide: Dusseldorf – Fashion
The words Dusseldorf and fashion are often used in one sentence: almost every label that has a reputation on the international scene has a brand flagship store on Königsallee. But even beyond the famous luxury shopping mile, the capital of North Rhine-Westphalia has a wide range of shops worth seeing when it comes to fashion.
Afew
Oststr. 36, 40211 Düsseldorf
The Afew sneaker store underwent a comprehensive makeover to double its sales area. Located in Düsseldorf’s Japanese quarter, the store features over 600 brands displayed across 130 sqm. The new ‘transformable’ store concept is based on magnetic elements that allow shelves and walls to move so that the sales floor can be transformed overnight into an event space. A special feature is the fluorescent floor that glows neon green in the dark.
Akris
Königsallee 27-31, 40212 Düsseldorf
Akris is Switzerland’s answer to the luxury fashion houses of France and Italy. Its flagship store is located in the shopping gallery of Girardet Haus between Königsallee and Trinkausstrasse. Founded in 1922, Akris is still a family-owned business, now in its third generation. The brand designs exclusive women’s fashion, the sleek, understated nature of which is also reflected in the store’s design.
Apropos
Benrather Straße 15, 40213 Düsseldorf
The Apropos concept store specialises in designer fashion. Some 40 metres of store windows showcase accessories, jewellery and cosmetics. Decorated in light shades of gold and grey, the store is designed to give customers the feeling of stepping into a private luxury apartment. The interior concept for the store came from the studio of renowned Italian designer Vincenzo De Cotiis.
United Colors of Benetton
Königsallee 82-84, 40212 Düsseldorf
The store concept aims to overcome the boundaries between the online and offline world. Customers are welcomed by an LED wall with interactive projections. The Italian-style interior features terrazzo floors and coffered ceilings.
Boggi Milano
Königsallee 66, 40212 Düsseldorf
This is the largest German store of the Italian men’s fashion brand Boggi Milano, which is currently pursuing an expansion strategy. The concept store offers omnichannel services like click & collect in a marble-dominated setting with a coffee lounge and a separate area for made-tomeasure clothing.
Breuninger
Kö-Bogen, Königsallee 2, 40212 Düsseldorf
The fashion company occupies 15,000 sqm in the Kö-Bogen, where it presents items from the world of fashion, beauty, shoes and accessories. A mix of international brands and one of the largest women’s shoe departments in North Rhine-Westphalia surround the Sansibar by Breuninger restaurant on the first floor. An in-house personal shopping service is available to customers who wish to shop in private. Internet access and digital kiosks with customer advice round off the service.
Calvin Klein
Königsallee 14-16, 40212 Düsseldorf
The clothing company’s flagship store in Düsseldorf is designed to capture the brand’s minimalist-modern signature style. Cobalt blue floor-to-ceiling curtains frame the entrance, and geometrically shaped carpets use rich colours to accentuate the design. Interactive video walls and digital guides to the various denim fits help customers choose what to try on in the shop.
Diesel
Mittelstraße 9, 40213 Düsseldorf
Over an area of around 250 sqm, the Italian fashion label has created a store in the style of a typical apartment. Here, not only the brand is at home but the customer is too. Stainless steel and mirror elements on the ceiling are combined with used-look carpets, lots of wood and leather sofas.
Levi’s
Schadowstraße 55, 40212 Düsseldorf
Illuminated displays, spotlights and video screens highlight the cult brand in a contrasting natural wood interior. The 300-sqm sales floor with an American atmosphere features a tailor shop, cash desk, alteration studio and textile printer. Shoppers will also find sitting areas, illuminated fitting rooms and USB charging stations.
Mango
KII, Schadowstraße 48, 40212 Düsseldorf
Mango’s flagship store is housed in the architecturally innovative KII. Spread over 1,800 sqm and three levels, the functional store design is a world first for the Spanish fashion chain, which aims to promote customer interaction with the introduction of services, such as a concierge station. Customers can also try on items from exclusive online collections, which are displayed in-store.
Peek & Cloppenburg
Berliner Allee 1, 40212 Düsseldorf
The curved glass front of Peek & Cloppenburg Düsseldorf’s Weltstadthaus, designed by New York architect Richard Meier, resembles a giant store window. The fashion company displays more than 400 labels and over 40 brand shops on six floors covering 16,000 sqm.
PME Legend
Flinger Str. 37, 40213 Düsseldorf
The Düsseldorf outlet of the Dutch men’s fashion brand PME Legend is the company’s second in Germany, following the store in Oberhausen. The collections, inspired by the outfits of American cargo pilots, are displayed along with backlit images of cargo airplanes on a retail space of about 350 sqm.
Tommy Hilfiger
Schadowstraße 14, 40212 Düsseldorf
Tommy Hilfiger can be found in a modern and friendly 320-sqm store. A range of digital touchpoints connect the brick-and-mortar store with the fashion retailer’s online shop, which customers can access via large touchscreens. To help customers choose the right fit, videos show what trousers look like while being worn. A shop-the-look application offers curated outfits that users can place in their digital shopping cart using a touchscreen.
TK Maxx
KII, Schadowstraße 32-54, 40212 Düsseldorf
The off-price retailer’s 3,500-sqm, three-level store sits behind a huge glass façade in the KII. It offers a wide range of brand-name fashion and shoes, designer handbags, cosmetics, and homewares. In 2020, TK Maxx was the first retailer to open its doors in the new Kö-Bogen II.
Zalando
Königsallee 76-78, 40212 Düsseldorf
The store opened in 2021 and offers a range of reduced designer and brand products – now also for children. The sales area comprises 2,500 sqm spread over three floors. There are separate areas for the new Men Business and Home sections. The latter includes small furnishings, towels and decorative items. The interior has a modern feel, with wide aisles, plants and a large map of Düsseldorf to add a local touch.
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