StoreForce: Retail Peak Hours are Critical in Driving Store Performance
Stores continue to see about 50% of their week’s total traffic and total sales in the busiest 20 hours of the week. While this 50/20 rule may vary slightly from store to store or retailer to retailer, observing and analysing retail store performance over many years and many clients has consistently proven the 50/20 rule. This is true for low-volume stores, high-volume stores, and everything in between. And although each store may have differing peak segments, they are always changing, so a constant analysis is needed to ensure that the peak segments are properly forecasted and staffed appropriately. This is the most effective way to drive top-line performance.
Constantly monitoring to know when your peak segments occur and protecting those top 20 hours by scheduling to recommended coverage are the first steps in winning at peak and driving top-line performance.
The Whitepaper is in English